I’ve always wanted to bring the feeling I had at the WHES convention back to life. It’s hard to put into words—returning home inspired, full of impressions and plans for the future. To bring that to Zagreb is a special feeling. It’s been an organic journey, but the best things take time to mature.
Website Design & Development
A Vibrant Celebration of Movement and Connection
This year’s Zagreb Dance Convention brought together world-class choreographers, passionate dancers, and a vibrant community for an unforgettable weekend of training, creativity, and connection. Held in Zagreb, Croatia, the event showcased the best of domestic and international dance talent, inspiring participants of all levels.
A Stage for Dance Excellence
Creating an impactful digital presence was key to the event’s success. Our team partnered with the organizers to design a vibrant, one-page website that reflected the convention’s dynamic brand identity while meeting the practical needs of the audience.
Building the Digital Stage
We developed the website with the following goals in mind:
- Highlighting Key Details: Event schedule, choreographer bios, and venue information presented in an easy-to-navigate layout
- Encouraging Participation: Seamless sign-up forms for tickets ensured a hassle-free registration process
- Showcasing the Brand: Vibrant visuals aligned with the event’s branding to capture its spirit
- Optimizing Accessibility: Responsive design ensured usability across all devices
The website wasn’t just informational, it was an interactive hub that captured the excitement of the event.
The Weekend of Dance
From October 4-6, 2024, Zagreb Dance Convention offered an unforgettable experience at Sparta Gym, Zagreb. Over one exciting weekend, participants enjoyed:
- 12+ dance workshops covering various styles and levels
- A Heels Intensive, adding a specialized element to the event
- 7 world-class choreographers leading the sessions
- Opportunities for dancers of all levels—from beginners to professionals
- A dynamic atmosphere of learning, networking, and community building
With something for everyone, the event combined technical growth with the joy of connection, making it a true celebration of dance.
Results That Inspire
Launching in April 2024, the website played a pivotal role in promoting the event:
- 977 unique visitors explored the website.
- 1,365 page views demonstrated high engagement.
- 124 sign-ups for workshops.
- 90 attendees participated, translating to an impressive ~10% conversion rate from visitors to attendees.
These results highlight the website’s effectiveness in turning interest into action.
A Platform for Growth
Zagreb Dance Convention is paving the way for the future of dance in Croatia, offering a space where passion, skill, and creativity can thrive.
It was truly rewarding to be part of an experience that not only celebrates dance but also fosters growth and connection among all who attended.
